Brand Identity Guide
1. Type
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!?@$%&()*
Asap Bold - Google Fonts
Primary display face. To be used for large type.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!?@$%&()*
Asap Regular - Google Fonts
Secondary face. To be used for data and descriptive needs.
2. Palette
C0 M55 Y65 K12
R224 G100 B79
#E0644F
Terracota
C0 M0 Y0 K100
R0 G0 B0
#FFFFFF
White
C0 M0 Y0 K76
R62 G62 B62
#3E3E3E
Mine Shaft
3. Weights
dev
Asap Bold - 700
anooga
Asap Regular Italic - 300
4. Structure
Default - Long Form
5. Short Form
Monogram
Emblem
Monogram Negative
Monogram Outline
5. Asset Downloads
Default Logo (svg)
Default Logo (ai)
Default Logo (png)
Monogram (svg)
Monogram (ai)
Monogram (png)
Emblem (svg)
Emblem (ai)
Emblem (png)